Blogger Rebranding

There is more and more information pointing to Google getting ready to go on a massive rebranding of their existing product suite. According to a post by Mashable, Google intends to get rid of several non-Google name brands and rename them as Google products. The moves are apparently part of a larger effort by Google to attempt to unify its brand in preparation for when Google+ goes public. The services themselves aren’t going away of course, I mean Picasa and Blogger are two of Google most popular products with Blogger is one of the Top 10 most visited websites in the world.

When it’s all said and done Picasa will be renamed Google Photos and Blogger will be Google Blogs according to the sources close to the issue. While several other Google brands that aren’t Google branded are likely to be affected, there is one that everyone seems sure is in no danger of getting a name change – YouTube. It’s one of the most popular Google brands period and personally I don’t ever see them rebranding it, the brand name is too synonymous with online video to get rid of. This isn’t the first time Google has done this though, in 2008 they rebranded JotSpot as Google Sites, in 2009 Grand Central was launched as Google Voice.

No exact info on when the transition will happen in known but sources say it will be within the next two months. So what do you think, is this a good move by Google?

zoknowsgaming